Marketing: The Core is a more brief 18-chapter version of the Kerin/Hartley Marketing 14e product the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement leadership and innovation: Engagement in class-tested active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people cases and companies throughout. Media-enhanced PPT slides alternate cases and a 5000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading current content and conversational writing style with new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect® a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Format: eBook (Instant Download)
Title: Marketing: The Core
Marketing: The Core
Author: Roger Kerin
Category: Business & Money
File size: 118024 KB
Print length: 624 pages
Publisher: McGraw-Hill Higher Education; 8 edition (February 5, 2019)
Publication date: February 5, 2019
Notice: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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